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<h5-red>CLIENT<h5-red> SIMRAN LAL I <h5-red>AREA<h5-red> 1820 SQ.FT I <h5-red>STATUS<h5-red> COMPLETED | <h5-red>TEAM<h5-red> AMBRISH ARORA, PANKHURI GOEL, SWATI AGARWAL, PARIJA CHANDRA | <h5-red>PHOTOGRAPHER<h5-red> ANDRE J FANTHOME
The richly layered spatial environment at Paro allows visitors to holistically interpret the new wellness brand by Good Earth. The spatial narrative <rt-red>disconnects visitors from the mundane reality of the mall it sits within and transports them to an otherworldly cocoon.<rt-red>
Re-imagining the traditional brand-user interface predicated on retail, Paro provides a curated set of immersive experiences—consultancy, workshops, talks, therapy and merchandise display—each as significant as the other, aiding the interpretation of the <rt-red>brand's vision of spiritual well-being. The design of the store encourages visitors to pause, introspect, learn and truly engage, creating a sanctuary amidst the humdrum of urban life.<rt-red>
The brand narrative unfolds sequentially, the resultant experience akin to meandering through a home in the hills. Bricks salvaged from a demolished 18th century haveli create the <rt-red>interior shell, while white walls and ceilings offer subtle contrast, introducing a sense of timelessness to the space.<rt-red>
A multitude of small pockets are delineated within the larger space, each embodying its own distinct character and evoking a specific feeling, In direct contrast to how retail spaces are planned conventionally—where design is employed to maximise the perception of space—this strategy humanises the experience of interacting with a brand. <rt-red>Each of the pockets is programmed to house a particular function or activity; from therapy rooms to apothecary-like lab spaces to product displays and a library that can host workshops and talks.<rt-red>
The decor is warm and minimal, a combination of elements old and new; product display shelves are carved into the walls, tucked inside niches and behind timber shutters while refurbished ‘found’ furniture punctuates the space. Studio Lotus collaborated with <rt-red>TSK Designs to create visual storytelling that plays an intrinsic role in tying the spatial narrative together, exemplified by hand-painted environmental graphics that illustrate the idea of holistic wellness sourced from the Vedas.<rt-red>
The store's richly textured material palette, expressed without overlaid finishes, brings into focus the values of traditional, <rt-red>philosophical wisdom that Paro embodies—Honesty and Authenticity.<rt-red>
