.svg)
<h5-red>Client<h5-red> House of Raisons I <h5-red>Area<h5-red> 1400 SQ FT I <h5-red>Status<h5-red> Completed In 2024 I <h5-red>Team<h5-red> Studio Lotus x StoryStudio - Asha Sairam, Kristel Sequeira, Shikha Gupta, Aastha Narain
Building upon the distinct retail identity established for the brand’s three Delhi stores since in 2018, the Bengaluru store seeks to create an experience that establishes Raisons’ legacy and expertise in handloom craft to a new market. <rt-red>A key design challenge was that Raisons, despite their premium positioning, were particular about retaining a large product volume<rt-red>—something their customers have come to expect from them.
<rt-red>Akin to a contemporary bazaar—with Market, Gallery and Archive zones—the new store incorporates storytelling elements and interactive touchpoints to shape an experiential customer journey.<rt-red>
The dark grey shell provides a stark backdrop to the vibrant collections. A combination of marble, mild steel, timber, and brass adds layers of contrast and texture. The flooring pattern in a palette of white and grey Indian marble, laid in the crossover geometry of the warp and weft of weaves, highlights points of transition between the store’s various sections.
Inspired by the rhythmic arcades of historic bazaars, <rt-red>the sharp composition of a sleek, central colonnade breaks up the linear footprint. The columns mark off the distinct product segments, recreating the notion of walking down the narrow lanes of a bazaar, each segment treated as a shop in itself.<rt-red> Visually fragmenting the store’s large inventory, it also imbues the customer journey with a sense of discovery.
A brass rail at a height of 2.1m traverses the entire store perimeter, and together with the colonnade, serves as a key visual anchor and navigational element. This rail hosts all the hanging elements of the display–ladder display units, mirrors, and signage labels for crafts. These elements are articulated as brass suspensions wrapped with deep walnut sleeves, maintaining the balance between industrial vs crafted–a signature of Raisons’ spaces.
The colonnade also serves as a canvas for storytelling. <rt-red>Brass niches carved into the columns display a handcrafted artefact or interactive screen playing snippets of the artistry<rt-red> involved in making the products. Visitors can also browse extended product collections online, allowing for an engaging, omnichannel retail experience tailored to the sensibilities of the discerning, tech-savvy client.
In the Archive section that contains the brand’s most prized pieces, the brass rail evolves to hold the curved glass almirahs and brass shelving units, that seemingly hang off the rail. A large, leather-topped central table and a dramatically lit draping space lend a sense of exclusivity to the zone.
Floating above the main pathway is an all-brass installation developed and executed by CraftCanvas in partnership with CraftConfluence. Metal mesh, hand-embroidered with intricate weaving patterns derived from the brand’s graphic assets, runs along the central axis. Cascading down the wall at the far end of the store, it provides a striking visual merchandising backdrop for showcasing seasonal collections.
With handcraft and storytelling at the heart of the design, the retail store for House of Raisons transforms a linear footprint into a canvas of understated luxury. The outcome is an immersive atmosphere transcending a conventional shopping exercise, inviting guests to connect intimately with the beauty, exquisite artistry, and rich history woven into Indian textiles.
